Brock University Recruitment Campaign - TV Commercial

The Challenge

Brock University needed a TV commercial campaign that first and foremost, appealed to 17 year olds, yet delivered a clear message that not only separates Brock from a crowded market, but entertained them at the same time. "Upside Down" ran in cinemas throughout Southern Ontario.

The Result

The results are still coming in, as this campaign is hot off the press. But early returns tell us two things we find very encouraging. The ad got noticed, and the clear message of being a unique school, was inescapable.