MLHU - LGBTQ Campaign Graphic Design

The Challenge

The Middlesex-London Health Unit asked for a creative design solution to promote a Lesbian, Gay, Transgender, Bisexual and Queer (LGTBQ) awareness event for the group “Youth Encouraging Acceptance”. The print campaign required a modern high school look and feel that would appeal to teenagers, but not be too edgy. The television ads were to promote the event while speaking directly to isolated youth.

The Result

Keyframe successfully achieved all of the client’s goals and objectives. The creative conveyed a clear message of inclusion in multiple clever and subtle ways, employing a visual style that resonated with the target audience.