MLHU - BeCause Video

The Challenge

To produce a video that helps increase community awareness that injuries are predictable and preventable. The video needed to encourage the public to adopt practices that would prevent the preventable.

The Result

Sometimes it is better to not show the result but lay the breadcrumbs for the viewer to paint their own picture of the result. This is one of those situations. We chose a direction that speaks to the viewer and allows them to connect the dots.