Advertising During a Pandemic
June 9, 2020
Since the beginning of March 2020, COVID-19 has changed the dynamics of the world, and has had severe implications for various industries. With many companies struggling to make it through these challenging times, the topic of advertising is becoming increasingly important. Brands are adapting their...
Video Advertising 101
June 9, 2020
When it comes to digital advertising, a picture is worth a thousand words — but a video is worth a whole lot more. Research has shown that videos have the power to get a message across 60,000 times faster than text. Video, coupled with sound and movement, are one of the most effective ways to grab...
A Look into the Video Production Process
June 9, 2020
Videos come in many shapes and sizes. Whether you’re crafting a five minute interview-style video, or a 30 second commercial for television or online video advertising, every production company must have a production process to ensure that everything moves smoothly. Often there are too many moving...