Butterball is a brand of turkey and other poultry products that manufactures food products in Canada, the United States and internationally — specializing in turkey, cured deli meats, raw roasts and specialty products such as soups and salads, sandwiches, and entrées. Supplied with the creative direction, Keyframe filmed the commercial in Toronto and all post production was completed in the London office. In addition to production, Keyframe executed a successful national online video advertising campaign. This campaign was highly targeted by using geo-fencing and identifing the mose effective time of day and days of the month to advertise in order to achieve the highest quality click.