As part of the incentive program, Canada Life would promote the upcoming conference destination as an incentive for the attendees to reach a certain goal in order to attend the next conference. This video would be played on a custom screen that was typically 16 feet high and 40 feet wide and sometimes segments would be mapped to the actual structure.

Build using high quality stock sourced assets, the final product really tells the story and gives the audience a true sense of what is Lisbon. Stunning visuals and enhanced soundtrack made for a very successful result.