Transforming Binoculars Canada with user focused design and enhanced user experience.

The transformative project for Binoculars Canada on behalf of Camera Canada stands as a shining example of how research and thoughtful design can revolutionize an e-commerce experience. The redesigned logo and website features a sleek homepage with simplified navigation, a product listing page with visual anchors and user-friendly filters, and a product description page enriched with trust-building elements. Keyframe’s efforts yielded a captivating and user-centric e-commerce platform that empowered Binoculars Canada to claim its rightful place among the elite in the digital kingdom of online commerce.

How we helped

Digital Advertising
Web Development
E-Mail Marketing
Creative Design

See more of our work


8:30am – 5:00pm

Two Locations:
4575 Blakie Road,
2nd Floor
London, ON N6L 1P8

250 Parkway Drive,
Suite 150
Lincolnshire, IL 60069
United States

888.731.0563 (USA/CANADA)
519.434.9059 (local)