Creating a modern, responsive, and optimized platform.

British Darts, a prominent distributor in the dart industry, sought out Keyframe’s expertise to enhance their online advertising campaign, with the primary objectives of driving online sales and expanding their customer reach. Keyframe effectively fulfilled these goals by crafting a modern and optimized website, leveraging a high-performing ecommerce platform.

How we helped

Digital Advertising
Web Development

The previous website, built on WordPress using a non-supported template and framework, had an outdated design and user experience that needed improvement.

To tackle these challenges, Keyframe conducted a comprehensive review of competitors’ websites and industry sites to gain insights into content structures, information architecture, user interface, and current designs. Working within a fixed budget, we modified a Shopify template to create a modern, clean, and focused design with a responsive layout optimized for all devices, prioritizing a mobile-first approach across all pages and navigation. The base platform used was Shopify, and our team also updated a product database of over 1,500 products to display correctly on the site and be properly indexed by search engines.

See more of our work


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Two Locations:
4575 Blakie Road,
2nd Floor
London, ON N6L 1P8

250 Parkway Drive,
Suite 150
Lincolnshire, IL 60069
United States

888.731.0563 (USA/CANADA)
519.434.9059 (local)