How we helped
The previous website, built on WordPress using a non-supported template and framework, had an outdated design and user experience that needed improvement.
To tackle these challenges, Keyframe conducted a comprehensive review of competitors’ websites and industry sites to gain insights into content structures, information architecture, user interface, and current designs. Working within a fixed budget, we modified a Shopify template to create a modern, clean, and focused design with a responsive layout optimized for all devices, prioritizing a mobile-first approach across all pages and navigation. The base platform used was Shopify, and our team also updated a product database of over 1,500 products to display correctly on the site and be properly indexed by search engines.