Keyframe - Rebranding and Targeted Campaign for Ontario Pork

Delivering results and consumer satisfaction.

Our agency was commissioned to develop a new brand image and marketing campaign aimed at increasing Ontario Pork’s market share. Our target audience was adults aged 35 and older, who are the primary grocery shoppers. To achieve this goal, we created a new brand identity and logo design, developed a strategic television and radio advertising campaign, produced billboards and bus-boards, launched a recipe YouTube series, and created floor decals, meat case dividers, and shelf danglers/strips. In addition, we developed an Ontario Pork microsite and a full online digital advertising campaign.