Over 150 years, CATELLI® has grown from a small operation to include a full range of pasta shapes and varieties to suit the evolving needs and tastes of Canadian families. Today, the tradition continues with CATELLI® producing some of the world’s best and most innovative pastas suited to both traditional and contemporary recipes and enjoyed by Canadian families everywhere.
As part of the brand campaign for the new Catelli Healthy Harvest product, creative was needed for Television and Online advertising for the English and French market.
Based upon the storyboard. Keyframe designed and developed photo real animations of the wheat plant and grains. Combined with live action footage and the animated assets, a 30 second and cut-down versions were built an aired nationally in English and French.