Campaign Objective: With the global launch of a new product from Crayola, Keyframe was tasked with producing commercials for use in television and digital advertising worldwide. The target markets were Canada, United States, and Europe.

Creative Strategy: The Crayola Crayon Melter allows children to create crayon art in a brand new light, meaning highlighting the product and it’s never before seen features was the main strategy of the spot. Showcasing the product itself, along with its key safety features, made for an exciting spot for children that ignited their creative instincts.

Deliverables: Keyframe produced 1x 15 second spot per market