Campaign Objective: With the global launch of a new product from Crayola, Keyframe was tasked with producing commercials for use in television and digital advertising worldwide. The target markets were Canada, the United States, Europe and Australia.
Creative Strategy: With the target audience being young girls, this commercial was designed to showcase the unique product and the many ways children can customize the toys to their own liking. Through product demonstrations and close-up product shots, we were able to highlight the key features of Scribble Scrubbies while connecting with girls aged 5 - 8.
Deliverables: Keyframe produced 1x 15 second spot per market