The Challenge

Keyframe was given just 48 hours to produce a national TV commercial ad for EB Games in the days leading up to Christmas in 2012 to educate the public on the wide range of items available at the video game store.

The Result

From concept to completion, our team not only delivered the spot on time, it produced a fun, winning creative in line with the retailer’s image. The spot, which shows a couple trimming branches off the bottom of their Christmas tree to make more room for presents from EB Games, also accomplished the main directive of showcasing the retailer as more than a video game store.