About The Project

As Canada played host to world leaders for the G-8 and G-20 Summits in 2010, thousands of international media reported on developments for audiences around the world.

The Government of Canada wanted to leverage the power of the global media presence during the Summits by managing a series of engaging, interactive, technologically-enhanced and story-driven exhibits.

"Experience Canada" at the International Media Centre in Toronto was envisioned and produced by a multi-disciplinary team of international firms led by Lord Cultural Resources, that included Nüssli Special Events (Canada) Ltd., Hariri Pontarini Architects, Infinite Stage Design, Keyframe Communications Inc. and Astound Group.

The team was responsible for overall project management, exhibit design, fabrication, as well as all event programming, activations and operations management. Keyframe played a critical role in developing the Experience Canada theme. In addition, we produced the soundscape and visual design for the Northern Oasis, produced content for the bridge experience, and designed and executed custom resolution content for the cityscape area of the facility.