The Challenge
To design and re-brand London Health Sciences Centre’s IMPACT (Impaired Minds Produce Actions Causing Trauma) program. Our goal was to modernize the logo and develop a brand standards guide to raise awareness about the dangers of impaired and distracted driving.
The Result
The Keyframe team designed a new logo that skillfully represented the program’s core purpose. We also helped to establish brand standards and advised on guidelines to maintain proper visual and brand identity for years to come. .
Additionally, Keyframe produced a video to be shown during Impact presentations that would provide a personal and relevant experience.
The video – "Distracted Driving – Josh's Story" – focuses on the impact that one moment of distraction still has on Josh’s family, friends and a community four years after Josh was tragically killed in a motor vehicle collision.