The Challenge

Keyframe was contracted to develop and produce a short video to promote how easy it is to be physically active in the city.

The Result

Our team developed a series of questions and spent a day in the city filming “streeter” style interviews with a diverse group of people speaking about how and why they stay active in the city. By showing a wide range of activities and people, Keyframe gave viewers a myriad of options for improving their own routines and health.