To produce a sodium awareness campaign on a tight budget while adhering to a list of points to cover.
Keyframe developed a one-of-a-kind campaign using a television set that speaks directly to its owners, Marg and Harry, about sodium awareness. Viewers see the television, but only hear Marg and Harry’s voices as they react to the information the television is telling them.
Apart from being informative and caring about the health of its owners, the television has personality. It cares about both owners, but doesn't mind yanking Harry's chain.
Keyframe is proud of this campaign because of a captivating creative that effectively delivered key messages while staying on budget.