Campaign Objective: Produce a creative to be used on Television and digital in Canada and the USA to showcase the Playmobil NHL-themed toy line. The target audience is boys 6 to 8 years old.

Creative Strategy: Creative should have a real life situation based environment, that it solves the “boredom” boys may have and that it is a fun interactive and competitive activity.

Deliverables: Keyframe Produced various 15 and 30 second versions per market.