Campaign Objective: Produce a creative to be used on Television and digital in Canada and the USA to highlight the uniquely immersive, fun and interactive nature of the Playmobil Police toy line.
Creative Strategy: Creative should have a certain lifelike emotive aspect with children showing engagement, excitement and happiness from interacting with the product. Keyframe designed the creative to all be built around an immersive “created” environment and embellish with an animated element to enhance the impact.
Deliverables: Keyframe Produced various 15 and 30 second versions per market.