The Challenge
The Schulich School of Medicine and Dentistry required a video production that would connect with prospective and current students, researchers and donors, as well as highlight the history and many achievements of the school. The school wanted to show the strength of the research and education being conducted, while touching on the emotional response of how medicine and science can strengthen the human experience. The Schulich School of Medicine and Dentisty was undergoing a brand enhancement initiative at the time, and was looking to increase brand awareness, all while connecting and resonating with a universal audience.
The Result
Using rich visuals and strong interview footage, Keyframe produced a seven-minute video that successfully portrayed the Schulich School of Medicine and Dentistry as being rich in history and innovation. The video has been shown at international conferences and is also featured on the school’s YouTube channel. The Schulich School of Medicine and Dentistry has received many positive responses, and continues to work with Keyframe on a number of other projects to promote the school and its accomplishments.